Loris Restaurant
Brand Identity
Turning Beirut’s Past into a Recognizable Brand.
Loris was created as a contemporary identity rooted in Beirut’s memory, nostalgia and visual culture. The idea was to revive a sense of the city’s past without making the brand feel dated, translating familiar references into a more modern and distinctive visual language.
A recognizable pattern became the heart of the identity, giving Loris a strong graphic signature that could live consistently across different touchpoints. The result is a brand that feels nostalgic yet current, carrying a clear sense of place and making the identity instantly recognizable.
