Forza by Koulibaly
Branding & Packaging
A food brand with the soul of a football club.
FORZA! by Koulibaly is a pizza and pasta concept inspired by the energy, graphics and unapologetic character of Napoli and its football culture. The identity was approached almost like reimagining a football club: bold typography, striped graphics, team-inspired cues and a strong visual attitude translated into a contemporary food brand.
From packaging and menus to naming and brand applications, every element was designed to feel expressive, youthful and full of momentum. The result is a brand that captures the pride and excitement of Napoli while turning it into a distinctive, appetite-driven experience for Riyadh.
