Lft
Brand Identity & Packaging
Branding Freshness, Serving Fun.
LFT is a neighborhood salad and juice bar in Riyadh created for a younger generation looking for healthy food without the seriousness usually attached to it. We built the brand around freshness, energy and fun, combining bold typography, vibrant color and organic shapes inspired by fresh produce with a playful verbal identity designed to speak naturally to Gen Z.
From the tagline Keeping It Fresh to expressions like I’m Saucy and From the Land to Your Hand, the brand came to life across packaging, menus, interiors, signage and digital touchpoints. The result is a lively, recognizable identity that makes healthy eating feel more social, expressive and part of everyday Riyadh culture.
