K2 by Koulibaly
Branding & Packaging
Branding Food in Football.
K2 by Koulibaly is a healthy food concept created to bring Kalidou Koulibaly closer to his Saudi audience, translating the discipline, energy and personality of professional football into an everyday food brand. Inspired by his career and identity, we built a bold visual world that connects clean nutrition, sport and culture, with references ranging from Senegal’s green to the expressive energy of football murals and Maradona imagery.
Strong typography, confident color and simple graphic elements gave the brand a motivating, contemporary character, while packaging, menu naming and digital applications extended the idea of food as fuel. The result is a distinctive lifestyle brand that feels personal to Koulibaly and relevant to the Saudi fans who follow and support him.
