M'OISHÎ is a UAE-born Japanese mochi ice cream brand that grew into a distinctive presence across the region. I developed the brand from the ground up, shaping every touchpoint from the visual identity and packaging to space design, uniforms, menus and the wider customer experience.

The brand world was built around delicacy, precision and a refined sense of indulgence, with a contemporary visual language that feels distinctly Japanese while remaining relevant to the UAE, Saudi Arabia and Egypt.

Every detail was considered as part of one cohesive ecosystem, creating a memorable experience that extends far beyond the product itself.