Beirut Taco
Restaurant Branding
A brand uplift from niche to hype.
Beirut Taco was created as a bold Lebanese-Mexican food concept in Kansas City, bringing together two cultures through a playful and highly expressive brand world. The identity needed to feel energetic, accessible and instantly recognizable across packaging, menus, signage and the restaurant experience.
We developed a vibrant visual system built around bold typography, strong color, irreverent copy and custom illustrations by Tracy Chahwan, whose distinctive style added personality and cultural texture to the brand.
Photo by Zach Bauman form Kansas City Mag.
The identity extended across menus, signage, packaging, slushy stickers, posters and environmental applications, creating a cohesive world that feels spontaneous, characterful and rooted in both Beirut and Mexican culture. The result is a brand with a strong point of view and enough flexibility to stay playful across every customer touchpoint.
